Online Acts Of Support
Participants shared photos of their efforts on social media as the campaign grew. Many of the photos ended up on a dedicated Facebook page, which had over 27,000 likes of November 2019. Meanwhile, a map depicting the location of the green lights revealed more than nine million “online acts of support” from across the country.
Online Acts Of Support
ADVERTISEMENT
Raise Awareness
Of course, the green light campaign isn’t the first time that a non-profit has used social media to raise awareness for a good cause. That’s right; several charity campaigns have gone viral in recent years. All they had to do was capture the general public’s imagination and motivate them to participate.
Raise Awareness